![]() In this Case Study we will look at persuasion metaphors that instruct, inspire, or enlighten us about the nature of persuasion rather than as a tool we can use on Other Guys. The earliest persuasion theorist, Aristotle, believed that metaphor determined the essence of the act facility with metaphor separated the panthers, werewolves, and vampires from the cats, dogs, and turkeys. You observe Other Guys not hitting your TACT and try to find words and sounds and images that will move them to a bridge from where they are to where you want them to be. Metaphors combine two elements that seem unrelated and find a way to connect them. ![]() ![]() If I could use but one synonym for persuasion, it would be metaphor.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |